Our Blog
Catch up on all the latest, trending content that’s fit to publish from the Melders.
How to Build a Strong Instagram Presence for Your Business
Whether you’re just getting started or have been on Instagram for years and are ready to take your business’s Instagram presence to the next level, here’s how to leverage the platform to the fullest for your brand.
What the iOS14 Update Means for You and Your Facebook Marketing Efforts
Learn more about the iOS14 update and how the increased privacy measures will impact Facebook advertising.
2021 Marketing Conferences Guide in the Midwest and Beyond
Here are eight virtual, in-person, and hybrid marketing conferences in 2021 that are worth your time.
How to Plan a Virtual Holiday Office Party in 2020
Here are a few easy tips on how to fire up a fun virtual holiday office party in 2020.
Creating a Logo and Brand Identity that Delivers Smiles: Ray Orthodontics
Learn more about the ideation and thought process behind the logo and brand identity we created for a new Cedar Rapids orthodontics practice.
10 Social Media Terms You Should Know and Their Definitions
If you’re new to the world of social media marketing, the lingo can be overwhelming (to say the least). In this blog, we give you a quick overview of the most common terms and what they mean.
How to Adjust Your Marketing and Social Media Strategy in a Time of Crisis
The unexpected events of 2020 have left brands scrambling to revise their marketing strategies more than once. Our team provides some helpful tips on how to make such a pivot.
Should You Launch a New Brand During a Pandemic?
Learn why now might be a great time to move forward with a brand launch, even during uncertain times.
Myths about Blogging (and Why It’s a Good Idea to Start One)
Learn a few common myths about blogging and why your business needs a blog.
Extra Time on Your Hands? Audit your Foundational Marketing
If you find yourself or your team looking for things to do, look no further! In this blog we share some tips for conducting a foundational marketing audit.
A Marketer’s Checklist for Coronavirus Communications
This blog provides a marketer’s checklist and insights to coronavirus crisis communication planning.
How to Get Creative as Coronavirus Impacts Your Trade Shows, Conferences, and Customer Engagement
Has your trade show or upcoming conference been canceled? In this blog we discuss some alternative ways you can still creatively engage with your customers.
Do You Have a Love-Hate Relationship with the Trade Show Booth in Your Life?
There is an art and a science to trade show booths. Find out how to make your exhibit more engaging to your target audience.
10 Common SEO Errors
Learn about 10 common SEO mistakes that your business might be making, how to avoid them, and ways to boost your SEO standing.
Increasing ROI with Facebook and Instagram Ad Optimizations
Not seeing the results you want with your advertising campaigns? Our Digital Marketing Strategist offers a few tips and tricks to optimize your ad campaigns and increase performance.