Our Blog
Catch up on all the latest, trending content that’s fit to publish from the Melders.
Inbound Marketing Tips, Best Practices, and Strategies
Inbound marketing (or content marketing) attracts customers to your business by providing valuable and relevant information and insights. In this vlog and blog, two of our Meld team members discuss key highlights from our community education workshop about inbound marketing.
The Connections Between a Strategic Plan and a Marketing Plan
Are you creating a long-term strategic plan or marketing plan this year? We explain the differences between them, which plan should come first, and how an outside facilitator can help you maximize your efforts.
How to Use Facebook Giveaways as a Marketing Tool
Are you looking for a low cost way to increase your brand’s social media interaction and following? A Facebook giveaway or contest might be the answer. Learn more as we discuss how to prepare for and execute a Facebook giveaway.
A Leader’s Guide to Change Management
Change is all around us. No one knows this better than a leader tasked with executing a new change initiative for a company or organization. In this blog, Meld's VP for Strategic Marketing Jeff Sears shares some key steps and tips on how to embed change in your organization.
Becoming a Targeted Small Business with IEDA
Iowa's Targeted Small Business program is for small businesses that are owned and managed by women, individuals with disabilities, individuals with minority status, or service-disabled veterans. Meld CEO and Founder Melinda Pradarelli sat down with Jill Lippincott from Iowa Economic Development Authority to discuss the program and the ways it can help small businesses succeed.
5 Ways Content Calendars Make Content Marketing Easier
Tired of scrambling to create good content for your organization? A content calendar might be just what you need to get organized and be more strategic. Amanda Tower, our senior creative content specialist, shares five ways a planning calendar can help make your content marketing easier.