Our Blog
Catch up on all the latest, trending content that’s fit to publish from the Melders.
Maximizing LinkedIn as a Marketing Tool
LinkedIn can be used for more than listing job openings. Find out how to optimize your brand’s LinkedIn presence to grow your visibility and establish industry expertise.
How to Use Facebook and Instagram Stories for Marketing
Instagram and Facebook Stories may only last 24 hours, but they are great for driving engagement and increasing visibility for your brand. Learn how you can leverage stories as a marketing tool, discover best practices for each platform, and get a few sample post ideas.
Reaching New People with Lookalike Audiences
Looking to reach new audiences and expand your business on Facebook and Instagram? Meld's Digital Strategist explains why you should be using lookalike audiences and how to start creating them.
Inbound Marketing Tips, Best Practices, and Strategies
Inbound marketing (or content marketing) attracts customers to your business by providing valuable and relevant information and insights. In this vlog and blog, two of our Meld team members discuss key highlights from our community education workshop about inbound marketing.
The Connections Between a Strategic Plan and a Marketing Plan
Are you creating a long-term strategic plan or marketing plan this year? We explain the differences between them, which plan should come first, and how an outside facilitator can help you maximize your efforts.
How to Use Facebook Giveaways as a Marketing Tool
Are you looking for a low cost way to increase your brand’s social media interaction and following? A Facebook giveaway or contest might be the answer. Learn more as we discuss how to prepare for and execute a Facebook giveaway.