Drive Growth in 2025 with Our Annual Marketing Checklist
It’s that time of year again! It’s the time when we’re all focused on setting ourselves up for success in 2025. You’ve likely worked through your business and financial goals for next year. But do you have an actionable plan to meet those goals? If a marketing strategy isn’t fine-tuned and ready to go for […]
Driving Strategic Business Growth with a Fractional CMO
Meld Marketing has been providing high-level, results-oriented fractional CMO expertise for clients for nearly a decade.
2021 Marketing Conferences Guide in the Midwest and Beyond
Here are eight virtual, in-person, and hybrid marketing conferences in 2021 that are worth your time.
How to Plan a Virtual Holiday Office Party in 2020
Here are a few easy tips on how to fire up a fun virtual holiday office party in 2020.
Meld Becomes Iowa’s Only Certified SharpSpring Agency
Learn more about marketing automation platforms and how a SharpSpring certified agency can benefit your business.
2020 Midwest Marketing Conferences Guide
Looking for a marketing conference to attend in 2020? We’ve created a list of our top 10 conference recommendations for marketers in the Midwest.
5 Things You Should Do Before Building a Website
A website is a valuable addition to your marketing efforts, but it can be hard to know where to start. In this post, we’ll outline five things you need to do before you start building your website, from site functions to domain names.
The Connections Between a Strategic Plan and a Marketing Plan
Are you creating a long-term strategic plan or marketing plan this year? We explain the differences between them, which plan should come first, and how an outside facilitator can help you maximize your efforts.
A Leader’s Guide to Change Management
Change is all around us. No one knows this better than a leader tasked with executing a new change initiative for a company or organization. In this blog, we share some key steps and tips on how to embed change in your organization.
Becoming a Targeted Small Business with IEDA
Iowa’s Targeted Small Business program is for small businesses that are owned and managed by women, individuals with disabilities, individuals with minority status, or service-disabled veterans. Meld CEO and Founder Melinda Pradarelli sat down with Jill Lippincott from Iowa Economic Development Authority to discuss the program and the ways it can help small businesses succeed.
Defining The Agency: Agency Types, Benefits, and Limitations
What exactly does a digital agency do, and how is it different from a marketing agency or a creative agency? In this blog, we explore the differences, benefits, and limitations of different types of agencies.
Designing Branded Environments with Tallgrass Business Resources
Looking to promote your brand and company culture? Branded environments can be a great place to start. Meld sat down with representatives from Tallgrass Business Resources to learn more.
Trademark Examples and FAQs with a Patent Attorney
Unsure where to start trademarking your business? Get tips from Jason Sytsma at Shuttleworth & Ingersoll, PLC on why your brand needs a trademark and how a trademark can fit into your marketing plan.
Iowa’s Women-Owned Businesses on the Rise
Though more Iowa women are starting businesses, the journey to becoming a female entrepreneur can still feel lonely. CEO Melinda Pradarelli shares her story about starting a business and a list of conferences female entrepreneurs should attend.
2019 Midwest Marketing Conferences Guide
Maximize your conference budget for 2019. Here’s a list of Midwest marketing conferences you won’t want to miss.
How to Build a Marketing Plan, Part 1: Foundation and Strategy
Where are you now, and where do you want to go? In this blog, we discuss why marketing plans are important and the first steps on how to develop an effective guide for your year.
How to Build a Marketing Plan, Part 2: Tactics, Execution, and Measurement
A marketing plan should guide your efforts during the year. In part two of this series, we discuss the tactical plan, approvals, execution, and measurement of the marketing plan.
Hire Staff or an Agency?
Does it make sense to hire a full-time team member or outsource your marketing to a qualified agency? In this blog, we explore the pros and cons of each and identify some key questions that might impact your decision.
