The Connections Between a Strategic Plan and a Marketing Plan by Jeff Sears Are you creating a long-term strategic plan or marketing plan this year? We explain the differences between them, which plan should come first, and how an outside facilitator can help you...
A Leader’s Guide to Change Management by Jeff Sears Change is all around us. No one knows this better than a leader tasked with executing a new change initiative for a company or organization. In this blog, Meld's VP for Strategic Marketing Jeff Sears shares...
Becoming a Targeted Small Business with IEDA by Meld Marketing Iowa's Targeted Small Business program is for small businesses that are owned and managed by women, individuals with disabilities, individuals with minority status, or service-disabled veterans. Meld CEO...
Defining The Agency: Agency Types, Benefits, and Limitations by Jeff Sears What exactly does a digital agency do, and how is it different from a marketing agency or a creative agency? In this blog, we explore the differences, benefits, and limitations of different...
Designing Branded Environments with Tallgrass Business Resources by Meld Marketing Looking to promote your brand and company culture? Branded environments can be a great place to start. Meld sat down with representatives from Tallgrass Business Resources to learn...
Trademark Examples and FAQs with a Patent Attorney by Meld Marketing Unsure where to start trademarking your business? Get tips from Jason Sytsma at Shuttleworth & Ingersoll, PLC on why your brand needs a trademark and how a trademark can fit into your marketing plan....
