2020 Midwest Marketing Conferences Guide
Looking for a marketing conference to attend in 2020? We’ve created a list of our top 10 conference recommendations for marketers in the Midwest.
10 Marketing Trends to Keep an Eye on in 2020
From social content to advertising and automation, we’ve outlined ten key marketing trends you should pay attention to in 2020 and what they could mean for your company.
Maximizing LinkedIn as a Marketing Tool
LinkedIn can be used for more than listing job openings. Find out how to optimize your brand’s LinkedIn presence to grow your visibility and establish industry expertise.
The Connections Between a Strategic Plan and a Marketing Plan
Are you creating a long-term strategic plan or marketing plan this year? We explain the differences between them, which plan should come first, and how an outside facilitator can help you maximize your efforts.
A Leader’s Guide to Change Management
Change is all around us. No one knows this better than a leader tasked with executing a new change initiative for a company or organization. In this blog, we share some key steps and tips on how to embed change in your organization.
Becoming a Targeted Small Business with IEDA
Iowa’s Targeted Small Business program is for small businesses that are owned and managed by women, individuals with disabilities, individuals with minority status, or service-disabled veterans. Meld CEO and Founder Melinda Pradarelli sat down with Jill Lippincott from Iowa Economic Development Authority to discuss the program and the ways it can help small businesses succeed.
Defining The Agency: Agency Types, Benefits, and Limitations
What exactly does a digital agency do, and how is it different from a marketing agency or a creative agency? In this blog, we explore the differences, benefits, and limitations of different types of agencies.
Designing Branded Environments with Tallgrass Business Resources
Looking to promote your brand and company culture? Branded environments can be a great place to start. Meld sat down with representatives from Tallgrass Business Resources to learn more.
Benefits of Live Chat in 2019
Live chat is here to stay. We’ll give you four key benefits of live chat and tell you why we think your business needs it for 2019.
7 Things Agencies Expect from Clients
When clients choose an agency, they consider the agency’s background, capabilities, and level of service. To build a successful partnership with their agency, clients should also commit to certain expectations for themselves.
Iowa’s Women-Owned Businesses on the Rise
Though more Iowa women are starting businesses, the journey to becoming a female entrepreneur can still feel lonely. CEO Melinda Pradarelli shares her story about starting a business and a list of conferences female entrepreneurs should attend.
2019 Midwest Marketing Conferences Guide
Maximize your conference budget for 2019. Here’s a list of Midwest marketing conferences you won’t want to miss.
What You Should Expect from Your Marketing Agency
Working with a marketing agency requires trust, communication, and partnership.
Hire Staff or an Agency?
Does it make sense to hire a full-time team member or outsource your marketing to a qualified agency? In this blog, we explore the pros and cons of each and identify some key questions that might impact your decision.
How Much Do Marketing Services Cost?
Ever wonder how marketing agencies determine their pricing? We pull back the curtain so you can see what impacts the cost of the different marketing services Meld Marketing provides.
