Pros and Cons of Hiring a Freelancer
Before you hire a freelancer, check out our list of pros and cons to help you decide whether a freelancer is the best choice for your project and business.
Our Review of Inbound Marketing Automation Platforms
Inbound marketing helps drive new traffic to your site. But what do you do with all of the available data beyond what Google Analytics can provide? Explore the power of marketing automation platforms, what they offer, and how they can help increase leads and sales.
Inbound Marketing Tips, Best Practices, and Strategies
Inbound marketing (or content marketing) attracts customers to your business by providing valuable and relevant information and insights. In this vlog and blog, two of our Meld team members discuss key highlights from our community education workshop about inbound marketing.
How to Use Facebook Giveaways as a Marketing Tool
Are you looking for a low cost way to increase your brand’s social media interaction and following? A Facebook giveaway or contest might be the answer. Learn more as we discuss how to prepare for and execute a Facebook giveaway.
5 Ways Content Calendars Make Content Marketing Easier
Tired of scrambling to create good content for your organization? A content calendar might be just what you need to get organized and be more strategic. Amanda Tower, our senior creative content specialist, shares five ways a planning calendar can help make your content marketing easier.
Defining The Agency: Agency Types, Benefits, and Limitations
What exactly does a digital agency do, and how is it different from a marketing agency or a creative agency? In this blog, we explore the differences, benefits, and limitations of different types of agencies.
Marketing Tips for Non-Profits
Non-profit organizations have limited resources and staff to operate their programs, and marketing is often lower on the priority list. In this blog post, we discuss 15 simple things organizations can do to increase awareness, generate participation, and solicit donations from supporters.
Brand Consistency Builds Trust
There are many benefits to maintaining a consistent brand presence. One of the most important benefits is subliminally establishing trust and reliability with your customers. In this blog, we discuss the ramifications of poor brand alignment and provide suggestions to help keep your brand consistent.
Tidying Up Your Content Like Marie Kondo
Does your content bring you joy? Discover how a content audit can give your marketing purpose and how to know if it’s time to get rid of or repurpose your content.
How to Maintain Momentum After a Brand Launch
Launching a product or business is an exciting time, but what happens after the launch can make or break a company. In this blog, we share five key things to consider for ongoing marketing success.
Why Paid Digital Advertising is Important
Regardless of the social channel, putting spend behind your digital posts is important. In this blog, we share why paid digital advertising can help you reach your core audiences.
How to Generate an Influencer Campaign
Social media influencers can help you reach larger audiences that may be interested in your brand. In this blog, we share key tips and best practices for generating an influencer campaign.
Marketing Plan Mistakes and How to Avoid Them
Building a marketing plan takes time and effort. Here are ten common mistakes to avoid, and ways to enhance your efforts.
How to Build a Marketing Plan, Part 1: Foundation and Strategy
Where are you now, and where do you want to go? In this blog, we discuss why marketing plans are important and the first steps on how to develop an effective guide for your year.
How to Build a Marketing Plan, Part 2: Tactics, Execution, and Measurement
A marketing plan should guide your efforts during the year. In part two of this series, we discuss the tactical plan, approvals, execution, and measurement of the marketing plan.
Hire Staff or an Agency?
Does it make sense to hire a full-time team member or outsource your marketing to a qualified agency? In this blog, we explore the pros and cons of each and identify some key questions that might impact your decision.
Choosing the Right Social Channels for Your Content
Does your paid advertising and organic social content stick out where it doesn’t fit in? Learn how to tailor your content to the specific social channels you are using.
Why Your Marketing Needs a Strategy-First Approach
Your brand is like an attic, and sometimes it can get cluttered. CEO Melinda Pradarelli provides tips to get you started on decluttering your marketing strategy.
How Much Do Marketing Services Cost?
Ever wonder how marketing agencies determine their pricing? We pull back the curtain so you can see what impacts the cost of the different marketing services Meld Marketing provides.
Multichannel or Omnichannel: How to Market Your Company
Explore the key differences between omnichannel marketing and multichannel marketing. In this blog, we help you consider which approach is best for your company.
