Increasing ROI with Facebook and Instagram Ad Optimizations

Not seeing the results you want with your advertising campaigns? Our Digital Marketing Strategist offers a few tips and tricks to optimize your ad campaigns and increase performance.

Why Your Website is an Important Marketing Tool

While many businesses focus their time on social media or reviews, where do customers go to learn more? Your website. We explain why a robust and well-designed website should be the hub of your marketing efforts.

Meld Becomes Iowa’s Only Certified SharpSpring Agency

Learn more about marketing automation platforms and how a SharpSpring certified agency can benefit your business.

2020 Midwest Marketing Conferences Guide

Looking for a marketing conference to attend in 2020? We’ve created a list of our top 10 conference recommendations for marketers in the Midwest.

5 Things You Should Do Before Building a Website

A website is a valuable addition to your marketing efforts, but it can be hard to know where to start. In this post, we’ll outline five things you need to do before you start building your website, from site functions to domain names.

10 Marketing Trends to Keep an Eye on in 2020

From social content to advertising and automation, we’ve outlined ten key marketing trends you should pay attention to in 2020 and what they could mean for your company.

Using Facebook and Instagram Live to Promote Your Brand

Live video is a fun and compelling way to tell your brand’s story while engaging audiences in real time. Learn how to create a live video on both Facebook and Instagram and discover best practices for each platform.

Pros and Cons of Hiring a Freelancer

Before you hire a freelancer, check out our list of pros and cons to help you decide whether a freelancer is the best choice for your project and business.

Our Review of Inbound Marketing Automation Platforms

Inbound marketing helps drive new traffic to your site. But what do you do with all of the available data beyond what Google Analytics can provide? Explore the power of marketing automation platforms, what they offer, and how they can help increase leads and sales.

How to Stand Out with Facebook Remarketing

Telling someone about your brand and serving them an ad to convert isn’t always a fool-proof strategy. In this blog, we provide 6 ways your brand can stand out with remarketing in the digital age.

Maximizing LinkedIn as a Marketing Tool

LinkedIn can be used for more than listing job openings. Find out how to optimize your brand’s LinkedIn presence to grow your visibility and establish industry expertise.

How to Use Facebook and Instagram Stories for Marketing

Instagram and Facebook Stories may only last 24 hours, but they are great for driving engagement and increasing visibility for your brand. Learn how you can leverage stories as a marketing tool, discover best practices for each platform, and get a few sample post ideas.

Reaching New People with Lookalike Audiences

Looking to reach new audiences and expand your business on Facebook and Instagram? Meld's Digital Strategist explains why you should be using lookalike audiences and how to start creating them.

Inbound Marketing Tips, Best Practices, and Strategies

Inbound marketing (or content marketing) attracts customers to your business by providing valuable and relevant information and insights. In this vlog and blog, two of our Meld team members discuss key highlights from our community education workshop about inbound marketing.

The Connections Between a Strategic Plan and a Marketing Plan

Are you creating a long-term strategic plan or marketing plan this year? We explain the differences between them, which plan should come first, and how an outside facilitator can help you maximize your efforts.

How to Use Facebook Giveaways as a Marketing Tool

Are you looking for a low cost way to increase your brand’s social media interaction and following? A Facebook giveaway or contest might be the answer. Learn more as we discuss how to prepare for and execute a Facebook giveaway.

A Leader’s Guide to Change Management

Change is all around us. No one knows this better than a leader tasked with executing a new change initiative for a company or organization. In this blog, we share some key steps and tips on how to embed change in your organization.

Becoming a Targeted Small Business with IEDA

Iowa's Targeted Small Business program is for small businesses that are owned and managed by women, individuals with disabilities, individuals with minority status, or service-disabled veterans. Meld CEO and Founder Melinda Pradarelli sat down with Jill Lippincott from Iowa Economic Development Authority to discuss the program and the ways it can help small businesses succeed.

5 Ways Content Calendars Make Content Marketing Easier

Tired of scrambling to create good content for your organization? A content calendar might be just what you need to get organized and be more strategic. Amanda Tower, our senior creative content specialist, shares five ways a planning calendar can help make your content marketing easier.

Defining The Agency: Agency Types, Benefits, and Limitations

What exactly does a digital agency do, and how is it different from a marketing agency or a creative agency? In this blog, we explore the differences, benefits, and limitations of different types of agencies.