How Nonprofits Can Take Advantage of the $10,000 Google Ads Grant

Imagine having a large budget for targeted digital advertising to promote your organization. The Google Ads Grant allows nonprofits to leverage Google Search ads to advance their cause—at no cost to the charity.

Tidying Up Your Content Like Marie Kondo

Does your content bring you joy? Discover how a content audit can give your marketing purpose and how to know if it’s time to get rid of or repurpose your content.

Chatting About Google Ads

In this video blog, two team members sit down to chat about Google Ads. Watch the video or read the transcript of their discussion.

How to Maintain Momentum After a Brand Launch

Launching a product or business is an exciting time, but what happens after the launch can make or break a company. In this blog, we share five key things to consider for ongoing marketing success.

Why Paid Digital Advertising is Important

Regardless of the social channel, putting spend behind your digital posts is important. In this blog, we share why paid digital advertising can help you reach your core audiences.

How to Generate an Influencer Campaign

Social media influencers can help you reach larger audiences that may be interested in your brand. In this blog, we share key tips and best practices for generating an influencer campaign.

Benefits of Live Chat in 2019

Live chat is here to stay. We’ll give you four key benefits of live chat and tell you why we think your business needs it for 2019.

Why Video Marketing is Valuable

Users are watching hours of video every day. Meld’s Gina Patterson explains why you should leverage this trend in your marketing efforts.

7 Things Agencies Expect from Clients

When clients choose an agency, they consider the agency’s background, capabilities, and level of service. To build a successful partnership with their agency, clients should also commit to certain expectations for themselves.

Iowa’s Women-Owned Businesses on the Rise

Though more Iowa women are starting businesses, the journey to becoming a female entrepreneur can still feel lonely. CEO Melinda Pradarelli shares her story about starting a business and a list of conferences female entrepreneurs should attend.

2019 Midwest Marketing Conferences Guide

Maximize your conference budget for 2019. Here’s a list of Midwest marketing conferences you won’t want to miss.

Marketing Plan Mistakes and How to Avoid Them

Building a marketing plan takes time and effort. Here are ten common mistakes to avoid, and ways to enhance your efforts.

What You Should Expect from Your Marketing Agency

Working with a marketing agency requires trust, communication, and partnership.

What Makes a Good Google Search Campaign

Google Search campaigns can feel overwhelming. In this post, we answer some of the most common Google Search campaign questions to help you build a successful campaign.

Capturing Audiences With Content Marketing

We will explore content marketing, also known as inbound marketing, its uses, how it can be leveraged for sales or fundraising efforts, and how it can enhance customer relationships.

How to Build a Marketing Plan, Part 1: Foundation and Strategy

Where are you now, and where do you want to go? In this blog, we discuss why marketing plans are important and the first steps on how to develop an effective guide for your year.

How to Build a Marketing Plan, Part 2: Tactics, Execution, and Measurement

A marketing plan should guide your efforts during the year. In part two of this series, we discuss the tactical plan, approvals, execution, and measurement of the marketing plan.

Hire Staff or an Agency?

Does it make sense to hire a full-time team member or outsource your marketing to a qualified agency? In this blog, we explore the pros and cons of each and identify some key questions that might impact your decision.

Choosing the Right Social Channels for Your Content

Does your paid advertising and organic social content stick out where it doesn’t fit in? Learn how to tailor your content to the specific social channels you are using.

Why Your Marketing Needs a Strategy-First Approach

Your brand is like an attic, and sometimes it can get cluttered. CEO Melinda Pradarelli provides tips to get you started on decluttering your marketing strategy.