Jeff Sears

Vice President for Strategic Marketing

Jeff Sears is our vice president for strategic marketing who works with clients to determine their short-term and long-term goals, and then provide recommendations on the best strategies and most relevant marketing tactics to advance those goals. He’s a big believer in Meld’s ‘strategy-first’ mantra. Without a guiding strategy, your marketing activities might be a collection of random tactics without a focused purpose and goal.

Jeff joined Meld in April 2018 after nearly 15 years working with Fortune 500 companies in the healthcare (biotechnology, diagnostic, medical device, pharmaceutical) industry.

He has supported healthcare professional education and engagement tactics throughout the research/development, launch, growth, and patent expiration phases of products.

Jeff has also supported a variety of therapeutic areas including neuroscience, psychiatric disorders, cardiovascular, oncology, and osteoporosis. Jeff was known for his expertise in domestic and international thought leader (or key opinion leader) management, designing the KOL engagement program and trainings for a major Fortune 500 pharmaceutical company.

A recognized speaker, trainer, and facilitator, Jeff has presented to more than 20,000 professionals, students, and community members across the globe. He is a Lean Six Sigma Yellow Belt and excels at process development, change management, and crisis management planning.

As an active community leader and volunteer, Jeff serves on the Board of Directors for CommUnity Crisis Services and Food Bank (formerly The Crisis Center) in Johnson County, Iowa.

He also serves as a member of The University of Iowa Healthcare and Clinics Adult Patient and Family Advisory Board and is a trustee for the Iowa City Community Fund.

Jeff volunteers with Iowa Future Business Leaders of America (FBLA) as a lifetime professional division member, judge, speaker and coach for national competitions.

Jeff graduated from Northern Arizona University in Flagstaff, Arizona, where he earned his bachelor’s degree in public relations with a minor in speech communication.

Brands and Clients:

  • American Express
  • Amgen
  • Arts Council of Indianapolis
  • Boeringer-Ingelheim
  • Bristol-Myers Squibb
  • Canadian Pacific Railway
  • CIVCO
  • CommUnity Crisis Services and Food Bank
  • Daiichi Sankyo
  • Diversity Alliance for Science
  • DWA Healthcare Communications Group
  • Eli Lilly and Company
  • Family Development Services
  • GreatAmerica
  • Hands Jewelers
  • Joanna’s Premium Tonics
  • Kalona SuperNatural
  • Oakridge Real Estate
  • Pfizer
  • United Action for Youth
  • Urban Acres Real Estate

Previously Worked For:

  • Avant Healthcare
  • Boys and Girls Clubs
  • Brinker International (Chili’s)
  • Delta Upsilon International Fraternity
  • DWA Healthcare Communications Group
  • GET U.S. Destination Management
  • Northern Arizona University
  • North American Interfraternity Conference
  • Round Table Pizza
  • Sodexho/Marriott
  • Universal Meetings and Events

Accomplishments:

  • EntreFest Workshop Presenter, NewBoCo (2019)
  • Chapter Advisor of the Year, Delta Upsilon International Fraternity (2015)
  • Founding recipient, Jeff Sears Quality Award, DWA Healthcare Communications Group (2014)
  • Lean Six Sigma Yellow Belt, Ball State University Certification Program (2009)
  • H4S Award Recipient, DWA Healthcare Communications Group (2008)
  • Finalist, Indiana Governor’s Award for Tomorrow’s Leaders (2006, 2004)
  • National Finalist, Public Speaking, United States Junior Chamber of Commerce (2005)
  • National Champion, Debate, United States Junior Chamber (Jaycees) (2005)
  • State Champion, Public Speaking, Indiana Junior Chamber (Jaycees) (2005)
  • State Champion, Debate, Indiana Junior Chamber (Jaycees) (2005)
  • International Finalist, Universal Way Award for Outstanding Planner, Universal CIT (2005)
  • National Finalist, NYC Midnight Screenwriting Competition (2005, 2004)
  • First Place, Photography Cover Art, Fraternity Editor’s Association (2003)
  • President’s Prize, Northern Arizona University (1998)
  • Golden Axe Award, Northern Arizona University (1998)
  • Lifetime Achievement Louie Award, Northern Arizona University (1998)
  • Delegate, Arizona Town Hall (1997)
  • National Honor Award, Boys and Girls Clubs of America (1994)

 

Just for Fun:

Bill and Ted. Giraffes. David Sedaris. Thailand.

Most People Wouldn’t Know:
I was an extra in Bill and Ted’s Excellent Adventure.

Favorite Local Establishment:
Iowa City Farmer’s Market. I always see something new and I like to buy local. My son enjoys eating the blue popcorn sold there.

Favorite Food:
Thai. When I traveled to Thailand, I took a cooking class at Blue Elephant in Bangkok

Favorite Movie:
The Color Purple. Such a good movie, and always emotional to watch.

Favorite Color:
Blue

Favorite Music Genre or Artist:
Electronic/Dance

Favorite Book:
Anything from David Sedaris

Perfect Day:
Waking up to sound of the ocean and having nothing to do except relax (no agenda, no to-do lists).

Best Advice Received: “Start with the Why.” This is part of my strategy role at Meld, but ultimately, it is important to be grounded in the “why” before going into the details of a tactic or task.

Favorite Thing About Working at Meld: The ability to partner with some talented people to help local businesses reach their customers.

Reach out to us today.

Have a question? Project you want to work on? Contact us today. We’d love to chat.

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