CommUnity Crisis Services and Food Bank, formerly The Crisis Center, was expanding services across the state of Iowa and wanted to increase potential funding sources (grantors, community funding, and private donations) to reflect the communities it was now serving.
Meld was asked to create a new name and logo, provide consultation on how CommUnity should roll out the new name to its numerous stakeholders, and help execute the launch. Meld conducted a full-day discovery session with staff, volunteers, Board members, and donors to gather insights and perspectives.
Meld conducted additional research and provided recommendations related to new names and later new logo designs, which were ultimately selected and approved by the volunteer Board of Directors. A comprehensive roll-out plan was developed by Meld, including recommended timing and key communication points for different stakeholder groups.
The new name and brand was released in February 2019, including an event with close to 90 attendees and coverage from eight different media outlets.