Great America

GreatAmerica is a large, privately held financial services company based in Cedar Rapids. Meld Marketing was selected to conduct an assessment and provide recommendations for the structure of GreatAmerica’s marketing operations through our business consultation service.

Our team surveyed leadership and marketing staff, reviewed background documents for all marketing team members and their specific efforts, and conducted assessment workshops with both business unit leaders and marketing team members.

Ultimately, we delivered a report and presentation with key observations and specific approaches on how marketing could improve impact and efficiency at GreatAmerica.

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