Meld helped develop the name, tagline, logo, and brand identity as well as a new website. The process of building a custom home is too often a stressful and confusing time, but having a trusted partner by the customer’s side—who can guide them through the steps of purchasing land to selecting cabinets and countertops—changes the game. Enter Navigate Homes. Meld worked to find a name that had strong symmetry with SouthGate’s brand since they would be shown together and separately. Meld also conducted competitor analysis to help inform the new entity’s visual identity and its differentiators in the market.