One Community. One Bond.
In 2017, Meld Marketing developed branding and strategy for One Community. One Bond.—a group supporting the Iowa City General Obligation Bond (GO Bond). Meld created the logo, campaign slogan, and tagline, as well as the website, a one-page info sheet, digital letterhead template, graphics for Facebook and Twitter, and the brand launch plan. Meld’s strategy was to engage with and activate influencers in our community to inspire people to research and vote. The marketing efforts resulted in a record voter turnout of 16,700. Meld was proud to be part of the team and to have the chance to give back to the community.